This morning we announced that Lithium has acquired Klout, the pioneer in using big data to measure online expertise. I’m personally thrilled by what this represents for consumers and the brands they care about.
The combination brings together the 100 million consumers who engage across Lithium communities every month with the 500 million consumers touched by Klout to establish one of the biggest data footprints of consumer attitudes, preferences and activities.
Lithium and Klout both have deep expertise and capabilities in driving engagement – combined, our ability to put trust back at the center of the relationship between consumers and brands is unmatched.
The new Lithium brings together trusted people and trusted content to create an exchange of shared value and a more complete measure of reputation.
Most importantly – and what really fires me up – is that this acquisition helps Lithium put the power back into consumers’ hands in a real way that delivers real benefits to consumers as well as brands.
The conversation between consumers and brands should be just that: a conversation, not a shout by brands at consumers. That’s the promise the new Lithium will deliver on.
We’re going to reveal what all this means for our product roadmap at our LiNC 2014 conference.