ROI Resource Roundup
My previous blog not withstanding, the need to show some demonstrable ROI on community and social media projects in today's tough economy is palpable. With that in mind, here's some online community ROI resources I've found useful:
Sean O'Driscoll's comprehensive post covering ROI for Support, Sales & marketing and Product/Program Development.
From the blog of Bill Johnston, metrics and a link to the PowerPoint he and Joe Cothrel presented at the 2007 Online Community Business Forum.
Also from Bill Johnston, this time from the Online Community Reports blog: summary and downloadable report from Forum One Networks on ROI study.
Jeremiah Owyang's own review of the subject, with many links to more links and still more links - a treasure trove!
Any other links or ROI calculations you'd recommend? Leave them in the comments and I'll update the main article!
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