Social Customer Excellence Awards

Status:
2013 Lithy Winner

Lithys 2013: Groupe Casino - Best Community Design

By DeniseJ
DeniseJ

Lithys 2013: Groupe Casino - Best Community Design

Status: 2013 Lithy Winner
by Lithium Technologies DeniseJ on ‎02-21-2013 11:59 AM

Company: Groupe Casinocvous logo.jpg

Entry submitted by: Marina Lin, Project Manager

Community: C'Vous (www.cvous.com)

Lithy category: Best Community Design

___________________________________________________________________

 

In February 2012, we launched Cvous.com, the first community in France where customers can interact to create products and services for stores. C’Vous is the oral abbreviation for “C’est vous” meaning “It’s you”. Designed to be a community space and not a commercial website, we deliberately chose to develop a new graphic identity, different from our stores' branding.

 

We wanted a simple and colorful website that would convey a sense of proximity, a key value to the Group. The website tone also had to be positive so the members give useful ideas, comments and don’t use the community to complain about their individual problems. Our agency developed characters to embody the community: funny and happy, they have become a key element of the C’Vous identity. Their language is fresh and catchy and draws users’ attention.

 

Lithy_Design_1.png

 

 

 

 

 

 

Our avatar library:

 

Lithy_Design_2.png

 

 

 

 

 

 

 

 

 

 

 

 

With its bright colors, banners and icons, the website is welcoming and easy to navigate. The community interface is simple and playful with an incentive to participate: we revamped the kudo and branded it “C’Top” (meaning “it’s great”). The green button turns grey when you have voted. The colors are especially vibrant when visiting the community on an iPad.

 

Lithy_Design_3.png

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We have also adapted the content to allow 2 levels of user experience: For new users who are not yet logged in, the homepage displays a large carousel explaining the 3 main sections of the website. It is much more pedagogical while the logged in user's experience is more personalized with our notification system that allows returning members to see immediately what's new.

 

Lithy_Design_4.pngLithy_Design_5.png

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Finally, the community identity has been extended offline in store promotions, catalogs and product packaging and they are all by-products of C’Vous! The characters can be found in our stores as they help to highlight the community’s favorite products.

 

Lithy_Design_6.pngLithy_Design_7.jpg

 

 


Company: Groupe Casinocvous logo.jpg

Entry submitted by: Marina Lin, Project Manager

Community: C'Vous (www.cvous.com)

Lithy category: Best Community Design

___________________________________________________________________

 

In February 2012, we launched Cvous.com, the first community in France where customers can interact to create products and services for stores. C’Vous is the oral abbreviation for “C’est vous” meaning “It’s you”. Designed to be a community space and not a commercial website, we deliberately chose to develop a new graphic identity, different from our stores' branding.

 

We wanted a simple and colorful website that would convey a sense of proximity, a key value to the Group. The website tone also had to be positive so the members give useful ideas, comments and don’t use the community to complain about their individual problems. Our agency developed characters to embody the community: funny and happy, they have become a key element of the C’Vous identity. Their language is fresh and catchy and draws users’ attention.

 

Lithy_Design_1.png

 

 

 

 

 

 

Our avatar library:

 

Lithy_Design_2.png

 

 

 

 

 

 

 

 

 

 

 

 

With its bright colors, banners and icons, the website is welcoming and easy to navigate. The community interface is simple and playful with an incentive to participate: we revamped the kudo and branded it “C’Top” (meaning “it’s great”). The green button turns grey when you have voted. The colors are especially vibrant when visiting the community on an iPad.

 

Lithy_Design_3.png

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We have also adapted the content to allow 2 levels of user experience: For new users who are not yet logged in, the homepage displays a large carousel explaining the 3 main sections of the website. It is much more pedagogical while the logged in user's experience is more personalized with our notification system that allows returning members to see immediately what's new.

 

Lithy_Design_4.pngLithy_Design_5.png

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Finally, the community identity has been extended offline in store promotions, catalogs and product packaging and they are all by-products of C’Vous! The characters can be found in our stores as they help to highlight the community’s favorite products.

 

Lithy_Design_6.pngLithy_Design_7.jpg

 

 

Comments
by Lithium Technologies DeniseJ on ‎02-21-2013 11:59 AM
Status changed to: 2013 Lithy Submission
 
by Lithium Alumni (Retired) Lithium Alumni (Retired) on ‎02-21-2013 04:26 PM

cute banner on the search page :womanvery-happy:

by Lithium Technologies ArnaudL on ‎02-22-2013 04:21 AM

Don't want to influence anybody but i don't see any reason why you shouldn't vote on this one :smileywink:

by Lithium Technologies PatrickD on ‎02-24-2013 10:57 PM

Arnaud is absolutely right! 

by Lithium Technologies DeniseJ on ‎05-02-2013 01:09 PM
Status changed to: 2013 Lithy Winner