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Focusing on what we do best-- measuring social impact and topic expertise

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First,  thank you to those who took the time to respond to our survey-- your feedback is extremely valuable and critical to improving Klout. We’re still going through thousands of responses with a fine-toothed comb, but expect to see your suggestions incorporated in future product cycles.

 

We are committed to providing you with tools and guidance to better understand, leverage, and grow your social presence. To that end, on Monday, April 18th, we will be discontinuing two Klout.com features that no longer meet our mission:

 

  • The Network Activity tabs on the Measure Page  will be replaced with a new widget, offering a closer look at your top areas of expertise.
  • Moments from user profiles will be removed.

 

Keep better tabs on your expertiseKeep better tabs on your expertise

We found these features do not provide relevant insight into the areas of your success and don’t provide added guidance on how to be more successful.  Now, you can see the progress you’re making in specific topical expertise.

 

Many social products, including Twitter and Facebook, have released free analytics suites of their own that duplicate, and, in some cases, enhance, these efforts. Twitter’s Analytics, for example, gives you a great overview of your social engagement performance and has expanded to include real-time impression data. Similarly, you can use this to customize your top moments through products that leverage Twitter’s Collections API, or simply pin a Tweet to your profile. This isn’t a ticker tape of how your score is calculated, but it is an excellent way to monitor how your content is performing in real-time.

 

Where We’re Going

 

Relevance is one of the most important insights we can provide: how well are you engaging and growing your audience in certain areas? Context isn’t just moment-to-moment, engagement-to-engagement, post-to-post. It is also built up over time, encompassing hundreds of features, calculations, and ratios, and we’ll be looking for ways to make this more visual, relevant, and useful.

 

Klout Topics add much-needed context to that engagement. The Klout Score is a broad, high-level insight describing, at-a-glance, your consistent potential to be engaged. Behind the scenes, Klout Topics also have a scoring algorithm behind them, and you see a product of that in Klout Experts badging, along with the percentages we display. Both the Klout Score and Klout Topics are part of a larger system: your scores aren’t only based on how you and your brand is performing, but how the entire known social landscape is performing. Macro and micro effects have weight.

 

In the future, we want to deliver more actionable insights and content that will guide you towards building a more relevant and engaged audience.

 

 


Devon_Singletary (1).jpegTyler Singletary is the VP & GM of Klout and Consumer Data for Lithium. He is responsible for the operation, health, and direction of Klout’s website, integrations, and data assets, such as Klout.com, the Klout API, and partnerships with Twitter and others. Tyler has 18+ years of experience across technology, from law firms to startups. Prior to joining Lithium, he led Data Strategy & Developer Relations at Klout . He is a board member of the Big Boulder Initiative, a social data trade organization, and a recognized writer and speaker on data & API ethics and strategy. On Twitter, he’s @harmophone.

 

45 Comments

When will the impact of other networks be included into the scoring algorithm? I'm particularly interested in Pinterest. I'm glad that you're now including it as a linked network but it would be even better if you could include it as one of the core networks used in our scores.

 

Thanks for keeping us updated on the progress of Klout and listening to our concerns!

Social Media
Thank you @TylerSi and Lithium/Klout for getting proactive in the Klout metric platform. I trust and believe in Klout! Having been a loyal user, promoter and Klout evangelist of sorts.

It will be interesting to see the new modifications.

Mott @WaterwayRealty

For sure, all the updates will be perfect for getting engagement to our comments.

 

Good luck with the changes!!

 

Looking forward to working with them.

 

Regards,

 

www.opiniondedeportes.com

Content Marketing
Customer Service

I'm with  you Mott @WaterwayRealty I certainly am looking forward to seeing what's in store for us.   Any and all improvements are most certainly a welcome alternative to doing nothing. 

 

Thank you @OpinionDeportes also for your excellent comments and very good points made. 

 

Muchas gracias! Smiley Happy

Business Development
Klout

@TylerSi  @wittier @edaccessible @jestepar @PatriotWriter @TheMrBlueprint

 

I am so happy to see the latest activities here... Thank you all so much,

 

I am grateful for the positivity surrounding the new change.. 

 

Just visted the new Klout, and there is no content at all posted.. my score is still 80 but I have no idea if it is up, down, 

 

what worked, what didn't ......

 

Kind of scary here.. if you don't mind me saying...

 

How long before this is working @TylerSi

 

 

Content Marketing
Customer Service

Hi @cindycapo Nice to see you here.  What do you think of all the exciting changes going on around us?  Always nice to see you @edaccessible @jestepar @TheMrBlueprint

Accessibility
Disabilities

Good to see you @skrohn215. Nothing new to report on my end @cindycapo other than my score going down by .01 today.

 

How about you @TheMrBlueprint@jestepar@wittier@NiteStar@PatriotWriter@TylerSi@HostelRyCVLL@OpinionDeportes? Anything to report on your end?

 

Thanks everyone!

Content Marketing
Customer Service

All is good @edaccessible  I do have one question though, do you know how I can get my username changed so it matches my Twitter handle?

 

Anybody know.... @jestepar @TylerSi 

Accessibility
Disabilities

@skrohn215, after a lot of digging within the Lithium Community I came across this post http://community.lithium.com/t5/Technology/Changing-Usernames/m-p/204585#M1692. I hope it gives you the information you are looking for. You may still the assistance/guidance from @TylerSi

 

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