Think of your last interaction with a company. Did you call them? Email them? Tweet them? Visit a store? Research products on their website or read their reviews? If you’re like more and more customers, then your interaction involved typing on a mobile device. And let’s be honest, most of our communication with each other is increasingly digital, too.
According to a recent Harris Poll, 65% of customers will stop using a brand’s product (even if they love it) if they have a bad experience with the brand. Since these experiences are likely to be digital, the stakes are incredibly high. Brands are listening to customers across more digital channels, responding to more conversations, publishing more content, finding new ways to reach customers…all with higher expectations for authenticity and brand stewardship. It’s exhausting!
What makes this overwhelming job for digital marketers and care even harder is treating each initiative separately. A thousand ad-hoc cuts vs a cohesive plan smartly executed.
Paid, earned and owned Social play roles at each stage of the consumer journey—from the way brands acquire new customers, to how they serve and grow existing ones. And the management of PEO is optimized when approached holistically. A unified approach to PEO simplifies and advances a brand’s digital CX strategy. For example, consider analytics and the ROI story a unified dashboard tells vs separate, siloed views.
Lithium announced integrations today with best-in-class partners across the digital spectrum, bringing PEO together and earning a position as a leader in the SMMS market by Forrester. We're thrilled to roll out:
Learn more in our press release.
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.