We’re on a mission to build a one-stop-shop for all things Alteryx. To do so, we’ve been hard at work bringing every type of content that we can into the community – discussions, knowledge, training, blogs, events, ideas, user groups, partner content, internal associates information, and support resources.
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Company: Alteryx
Entry Submitted by: Leah Knowles (Community Manager), Julie Hamel (Sr. Community Manager), Tara McCoy (Sr. Programs Manager, Community Content)
Community: Alteryx Community
Lithy Category: Digital CX All-Star
Alteryx is a leader in self-service data analytics. Alteryx Analytics provides analysts with the unique ability to easily prep, blend and analyze all of their data using a repeatable workflow, then deploy and share analytics at scale for deeper insights in hours, not weeks.
At Alteryx, creating delightful and fluid customer experiences are key ingredients to our success. Alteryx Community was built from the ground up with this in mind. Thanks to strong executive support and a company culture that embraces the power of community, we’re delivering on initiatives that add up to a world-class digital experience across many touchpoints.
We’re crafting a modern community that is rooted in the culture of Alteryx.
Key Initiative #1: Integrate Community Directly into Our Products
Our vision for Alteryx Community has always included deep integrations with our products. We took our first steps toward that future with the new Global Search feature in version 11.0 of our Alteryx Designer product by leveraging Lithium’s APIs. Our customers are now able to search for and discover community content inside the product interface.
Integrating Alteryx Community into Designer via Global Search
Key Initiative #2: Increase Collaboration and Efficiency Across Community & Support Teams
We infuse community content and contact information directly into our CRM system through Lithium’s Salesforce integration. This has led to several key benefits:
Key Initiative #3: Increase Community Engagement Through Self-Managed Learning
Earlier this year, we migrated Live Training into the community, with the following goals in mind:
In addition to on-demand and live training video content, we introduced Weekly Challenges into the mix. Each week we post a use case and invite our members to put their Alteryx skills to the test. Participating in each week's exercise is an opportunity for our members to step outside their comfort zone and arm themselves with a dangerous knowledge of Alteryx.
To encourage and reward participation in each week’s challenge, we created a series of custom Mt. Everest themed badges.
Our Community is The Ultimate Cache of Alteryx Knowledge
We’re on a mission to build a one-stop-shop for all things Alteryx. To do so, we’ve been hard at work bringing every type of content that we can into the community – discussions, knowledge, training, blogs, events, ideas, user groups, partner content, internal associates information, and support resources.
Having both Community and Social Media Management platforms fuels our ability to develop holistic digital experiences that drive customer delight across multiple channels.
Combining insights from Lithium Social Intelligence along with customized content dashboards created leveraging the Lithium Bulk Data API, we’re able to discover content worth sharing and disseminate it to our audience with maximum efficiency and effectiveness.
We’re also able to enable other members from our internal team – not only those who manage our social and community efforts on a day-to-day basis – to contribute freely without needing to get into the technical weeds. This ability to collaborate organically has been essential in bringing marketing and service initiatives together to drive a seamless customer experience.
Our social mission is to foster community engagement, loyalty and advocacy, wherever our followers choose to connect with us.
Our Results
Community:
Support:
Social:
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