Lithys: Digital Customer Excellence Awards

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2010 Lithy Submission

Best New Community: TVG - The Fastest Growing Horse Racing Community in the World!

By PaulGi

Best New Community: TVG - The Fastest Growing Horse Racing Community in the World!

Status: 2010 Lithy Submission
by Lithium Alumni (Retired) Lithium Alumni (Retired) ‎03-30-2010 04:13 PM - last edited on ‎04-30-2012 05:43 PM by JulieH

 

If you are a Lithium customer and you have a great story to tell, you're proud of the impact your community is making, or if it has changed the game for your company, let us know about it. The first ever Social CRM Excellence Awards are open. Find out more and enter now!

 

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Category: Best New Community

 

Community: TVG

Launch Date: July 7, 2009

Submitted by: TVG Community Manager zoerem

 

 

The TVG Community officially launched in July of 2009 and since has become the fastest growing horse racing community in existence.

 

With approximately 13,000 members the TVG Community is also well on its way to becoming the largest horse racing community out there. Our biggest competitor, Pace Advantage, has just 13,300 members and is growing at a much slower rate.

 

See the attached chart for a direct comparison of our growth rates. Here are some quick stats on the TVG Community: 

 

  • 13,000 members
  • ~ 7,000 weekly visits
  • ~ 300,000 weekly page views
  • Over 4,000 weekly posts


The TVG Community didn’t get to where it is now without reason. We have been working diligently with Lithium Technologies to provide the best features for our members. As you can see in the attached screen shot, our homepage is full of customized modules to make it more appealing to our customer base. Some of our most prominent features include:

 

  • Central Flash Module, updated on a weekly basis
  • Twitter feed featuring tweets from our TV channel’s on air talent
  • Unique ranking structure pertinent to horse racing
  • Video and Photo pages featuring various races
  • Blog page with TVG Talent Blogs and guest blogs from prominent industry bloggers
  • Superuser program entitled The Turf Club, for our most prominent users
  • TVG Knowledge Base in existence for less than one month and already 140 articles


We also have the great opportunity to cross promote on our horse racing television network and our online wagering site www.TVG.com. Tune in to TVG to see our Community commercial shown every hour on our television channel, and the screen shot of our parent site www.TVG.com, with a Community tab and promotional graphic.

With all of our new features, many more in the works, and our great customer base, we plan to keep on growing at such a fast rate!

 

 


 

If you are a Lithium customer and you have a great story to tell, you're proud of the impact your community is making, or if it has changed the game for your company, let us know about it. The first ever Social CRM Excellence Awards are open. Find out more and enter now!

 

------

Category: Best New Community

 

Community: TVG

Launch Date: July 7, 2009

Submitted by: TVG Community Manager zoerem

 

 

The TVG Community officially launched in July of 2009 and since has become the fastest growing horse racing community in existence.

 

With approximately 13,000 members the TVG Community is also well on its way to becoming the largest horse racing community out there. Our biggest competitor, Pace Advantage, has just 13,300 members and is growing at a much slower rate.

 

See the attached chart for a direct comparison of our growth rates. Here are some quick stats on the TVG Community: 

 

  • 13,000 members
  • ~ 7,000 weekly visits
  • ~ 300,000 weekly page views
  • Over 4,000 weekly posts


The TVG Community didn’t get to where it is now without reason. We have been working diligently with Lithium Technologies to provide the best features for our members. As you can see in the attached screen shot, our homepage is full of customized modules to make it more appealing to our customer base. Some of our most prominent features include:

 

  • Central Flash Module, updated on a weekly basis
  • Twitter feed featuring tweets from our TV channel’s on air talent
  • Unique ranking structure pertinent to horse racing
  • Video and Photo pages featuring various races
  • Blog page with TVG Talent Blogs and guest blogs from prominent industry bloggers
  • Superuser program entitled The Turf Club, for our most prominent users
  • TVG Knowledge Base in existence for less than one month and already 140 articles


We also have the great opportunity to cross promote on our horse racing television network and our online wagering site www.TVG.com. Tune in to TVG to see our Community commercial shown every hour on our television channel, and the screen shot of our parent site www.TVG.com, with a Community tab and promotional graphic.

With all of our new features, many more in the works, and our great customer base, we plan to keep on growing at such a fast rate!