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About the Author
  • Dave is the VP, Reach & Response Services at Lithium. Based in Austin, Dave is also the author of best-selling "Social Media Marketing: An Hour a Day," as well as "Social Media Marketing: The Next Generation of Business Engagement." Dave is a regular columnist for ClickZ, a frequent keynoter and leads social technology and measurement workshops with the American Marketing Association as well as Social Media Executive Seminars, a C-level business training provider. Prior, Dave was a co-founder of social technology provider Social Dynamx, a product manager with Progressive Insurance and a systems analyst with NASA| Jet Propulsion Labs. Dave co-founded Digital Voodoo, a web technology consultancy, in 1994. Dave holds a BS in physics and mathematics from the State University of New York/ Brockport and has served on the Advisory Board for ad:tech and the Measurement and Metrics Council with WOMMA.
  • Dayle Hall is the VP of Brand & Digital Marketing for Lithium. He is responsible for the visual representation of the brand, including all digital properties such as lithium.com, Lithium community and social media channels. Dayle is a marketing executive with 17+ years experience across all marketing disciplines. Prior to joining Lithium, he led Corporate Marketing and Corporate Communications at Aruba Networks where he developed the industry leading community of Wi-Fi technical advocates, Airheads Social. He has also held multiple marketing roles at Cisco and Oracle. Follow him on twitter @marinadazza
  • Denise Jack is Lithium's VP of Global Field Marketing. She has more than 14 years of experience in customer marketing, technical sales and management consulting. You can follow her on Twitter at @denisejack.
  • Jeff Spitulnik is part of the product management team at Lithium. He joined Lithium in April 2012 from IBM, where he was part of the BigFix product management team building innovative endpoint management and security products now in use on tens of millions of computers and mobile devices around the world. Jeff has a wide range of experience innovating in social, consumer, and enterprise web technologies having served product management roles at BigFix (acquired by IBM), Documentum (acquired by EMC), Razorfish, and Borders Group. As part of his graduate research at the University of Michigan, Jeff studied the use of collaborative technologies and technology-enabled communities of practice. Jeff is an avid soccer player and youth soccer and lacrosse coach based in the San Francisco Bay Area. You can follow him on Twitter at @spitulnik.
  • Joe is Lithium's Chief Community Officer. An expert in business-oriented online communities, he's helped more than 300 companies create successful communities. Follow him on Twitter at @cothrel.
  • Larry Nelson is currently VP, Business Development and Partnerships and is responsible for helping develop Lithium’s partner ecosystem.  Larry is passionate about connecting people to brands, products and services and has spent the past 18 years launching successful consumer content and e-commerce properties, developing strategic partnerships and scaling digital capabilities across organizations in a variety of leadership roles at HP, Yahoo and McCann Erickson.  Follow him on Twitter @larrynelson
  • Dr. Michael Wu is the Chief Scientist at Lithium Technologies, where he currently applies data-driven methodologies to investigate and understand the social web. Michael has developed many predictive social analytics with actionable insights. His R&D work has won him the recognition as a 2010 Influential Leader by CRM Magazine. His insights are made accessible through “The Science of Social,” and “The Science of Social 2”—two easy-reading e-books for business audience. Prior to industry, Michael received his Ph.D. from UC Berkeley’s Biophysics program, where he also received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology.
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