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About the Author
  • Dr. Michael Wu was the Chief Scientist at Lithium Technologies from 2008 until 2018, where he applied data-driven methodologies to investigate and understand the social web. Michael developed many predictive social analytics with actionable insights. His R&D work won him the recognition as a 2010 Influential Leader by CRM Magazine. His insights are made accessible through “The Science of Social,” and “The Science of Social 2”—two easy-reading e-books for business audience. Prior to industry, Michael received his Ph.D. from UC Berkeley’s Biophysics program, where he also received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology.
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Welcome to the Science of Social

The Science of Social unlocks new insights into social customer behavior in its examination of:

  • ◘ superfans and the details behind influence and relationships
  • ◘ the secrets behind gamification and motivation
  • ◘ how to create a deeply engaged community