In the aftermath of the crisis at the U.S. Capitol and the suspension of President Trump across several platforms, multiple sources have rumoured threats of follow-up attacks across the United States and at the U.S. Capitol in the days leading up to the inauguration. Sensitivities are still high and the uncertainty of “what’s to come” is looming.
In times of crisis, it’s important to consider your brand’s place in this conversation — if any. Below are a few things you can do now to adjust your strategy and plan for the future.
We have outlined several best practices that your teams should consider during times of crisis. However, it’s critical to take a day-by-day, or even hour-by-hour, approach and evaluate what next steps make the most sense for your brand.
