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We’re excited to renew our “Let’s Be Frank” thought leadership series with business consultant and author Robbie Kellman Baxter as our next guest. Join Lithium’s CMO & GM Lithium Social Web, Katy Keim, and Robbie for a lively conversation on The Membership Economy – it’s not just the title of Robbie’s book, but the “most disruptive shift in business since the Industrial Revolution.” This live, in-person event will take place at Lithium’s headquarters on the evening of October 15th from 6:00 – 7:30 PM PDT.
Whether it’s Netflix, Trunk Club, or Pandora, membership has its privileges and it isn’t about ownership; it’s about access, options, and freedom. Come find out what it all means for consumers and brands. We'll cover many of the topics in Robbie’s book - a research-based look at the strategies and tactics needed to develop, grow, and maintain a membership-style program for customers.
The topics to be considered will include:
How the Membership Economy is Changing Everything
Beyond Subscriptions: Best Practices in Loyalty & Community
The Membership Economy Framework
How the Membership Economy is Changing Customer Expectations
What Your Organization Needs to Learn from the Membership Economy
*The first 75 registrants will receive a free copy of the book!Wine reception and book signing to follow for registered guests.